Explicit Promotions helps independent or starting artists to gain more streams on the streaming platforms and recognition, by providing a targeted campaign and giving access to playlists that are the same as large-scale labels and major recording artists have, at a reasonable price.
The purpose of the landing page is to inform about the benefits and process of using the company’s services, eliminate doubts and help users make an informed decision.
The goal ot the redesign was to structure the content in a strategic and convincing manner and give it a bold and appealing new look.
The final solution aims to follow a series of stages: from presenting the problem, the solution, the benefits, the social proof to answering any final questions, so that the user is guided and provided with all the necessary information to support them make a favorable decision.
The resulting solution is a combination of different influences from the musical field, reiterating that the artists and their music are at the core of the company.
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